Many people say that the first rule of good communications is to know your audience.
I disagree.
Firstly, it’s not about ‘audiences’, it’s about people.
Secondly, this is the first rule of EVERYTHING: business strategy, product development, branding, recruitment…everything not just communications.
And thirdly, I think you need to go deeper than just knowing your people, you need to TRULY understand them.
Understanding your people – your REAL ideal clients – is a piece of work that we all KNOW we need to do and yet so many of us don’t do it or do it badly or don’t update it often enough.
BUT the success – or otherwise – of your business depends on this piece of work.
In this five day challenge, we’ll be covering how to identify your niche, your real ideal clients and how to get to know them at such a deep level that you TRULY understand their challenges, their dreams and their aspirations.
Trust me, your business and your marketing will be 100% better for it!
The Challenge will run from Monday 8 - Friday 12 February 2021
Daily Challenge training will take place at 9am GMT
Many people say that the first rule of good communications is to know your audience.
I disagree.
Firstly, it’s not about ‘audiences’, it’s about people.
Secondly, this is the first rule of EVERYTHING: business strategy, product development, branding, recruitment…everything not just communications.
And thirdly, I think you need to go deeper than just knowing your people, you need to TRULY understand them.
Understanding your people – your REAL ideal clients – is a piece of work that we all KNOW we need to do and yet so many of us don’t do it or do it badly or don’t update it often enough.
BUT the success – or otherwise – of your business depends on this piece of work.
In this five day challenge, we’ll be covering how to identify your niche, your real ideal clients and how to get to know them at such a deep level that you TRULY understand their challenges, their dreams and their aspirations.
Trust me, your business and your marketing will be 100% better for it!
The Challenge will run from Monday 8 - Friday 12 February 2021
Daily Challenge training will take place at 9am GMT
© Actually 2020
© Actually 2020
THE ACTUALLY ‘GETTING TO KNOW THEM’ CHALLENGE
Five days to get clear about who your REAL ideal clients are so that you can build a business and a communications strategy that truly speaks to them.
THE ACTUALLY ‘GETTING TO KNOW THEM’ CHALLENGE
Five days to get clear about who your REAL ideal clients are so that you can build a business and a communications strategy that truly speaks to them.
